August 29, 2008

Disruptive Innovation

Well, Disruptive Innovation as a term is not pretty new to the world. Dr. Clayton Christensen, a professor at Harvard Business School, coined this term in his famous bestseller The Innovator's Dilemma.

According to Dr. Clayton, a disruptive innovation is a technology, process, or business model that brings to a market a much more affordable product or service that is much simpler to use. It enables more consumers in that market to afford and/or have the skill to use the product or service. The change caused by such an innovation is so big that it eventually replaces, or disrupts, the established approach to providing that product or service.

The most common question people ask is "How do I get disruptively innovative?" Though a specific approach is less suggestive at this point, I've got a simpler way to explain this with a very short hypothetical scenario. Here is how it goes...

You are an accomplished world famous architect, and you've been asked to rebuild San Francisco. The level of innovation and uniqueness of the new San Francisco you develop will be different if you were given the freedom to start the project from a clean slate.
Disruption, as in Disruptive Innovation refers to the creation of the clean slate before we ignite our thinking engines. The clearer our slate is, more unique and innovative our sketch gets

You can get innovative in your day-to-day activities too. This can make you more efficient and unique. I'm going to give you a tip to do this -
Ask yourself one question before you do anything "Why am I doing it this way?"

Stay Inspired! Keep Churning!
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