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Before the internet era, the printed media was a dominating medium for sharing of news and related buzz. With the advent of internet and web-media, news and the associated buzz started to change and got better. But again, this didn’t give readers a way to participate in the process – there again came a need to have a collaborative medium to share news and exchange views. A web diary, more often known as a web log, was one of the first forms of blog that came to be used.